Let the games begin! Cheese Madness tips off this March.
What is Cheese Madness? Only the fiercest fromage face-off this co-op has ever seen! From March 1st to March 31st, 16 cheeses will go head-to-head to earn your votes, but only one will be crowned the winner. Bracket entries are now closed. Check out our current standings below to update your bracket!
Follow along with each weekend's cheese match-up to see how you did on your bracket! Pick the most winners for a chance to win a pound of the winning cheese + a basket of accompaniments valued at $50+. Bracket submissions are now closed. Follow us on Facebook + Instagram , and subscribe to the enews to find out each week's winning cheeses!
What to Expect
This year, experience 16 different cheeses and vote on your favorites! Stop by the co-op from 12 – 2 pm on Saturdays and Sundays starting March 7th to taste and vote on your favorite cheeses. It all takes place in the Cheese Department; you will be offered a ballot and a chance to taste these amazing cheeses!
Each tasting will reveal a winning cheese, which will be announced on Facebook, Instagram, and in-store. Entries with the closest matching brackets will continue to the next round until a winning cheese is selected. If more than one perfect bracket is submitted in the end, a winner will be chosen in a random drawing of those entries.
How to Play
Please stop by the Cheese department throughout March from noon to 2:00 pm to sample that weekend’s entries in our Cheese Madness tournament. Try each cheese and vote for the one you like best!
Follow along in-store and on our social media as the contest progresses and see if your bracket matches up with shopper favorites!
The winner of the winning pound of cheese + a basket of accompaniments will be announced by March 31, 2026.