Let the games begin! Cheese Madness tips off on March 1st.
What is Cheese Madness? Only the fiercest fromage face-off this co-op has ever seen! From March 1st to March 31st, 16 cheeses will go head-to-head to earn your votes, but only one will be crowned the winner. Bracket entries are now closed. Check out our current standings below to update your bracket!
Enter to win by filling out the Cheese Madness bracket above for a chance to win a pound of the winning cheese + a basket of accompaniments valued at $50+. Bracket submissions are now closed. Follow us on Facebook and Instagram + subscribe to the enews to see each week's winning cheeses!
What to Expect
This year, experience 16 different cheeses and vote on your favorites! Starting March 1st, stop by the co-op from 12 – 2 pm on Saturdays and Sundays to taste and vote on your favorite cheeses. It all takes place in the Cheese Department; you will be offered a ballot and a chance to taste these amazing cheeses!
Each tasting will reveal a winning cheese, which will be announced on Facebook, Instagram, and in-store. Entries with the closest matching brackets will continue to the next round until a winning cheese is selected. If more than one perfect bracket is submitted in the end, a winner will be chosen in a random drawing of those entries.
How to Play
Step 1:
Cheese Madness brackets are available through February 28th to complete and submit to be entered. Entries were asked to review the 16 cheeses and guess which one in each of the brackets would be the most popular among our shoppers during the cheese tasting in March. The entrants then would continue selecting winners for each match-up, progressing through each round (toward the center bracket) until they guessed the cheese champ. No purchase was necessary to enter.
Step 2:
All entries must have been completed and entered in the ballot box in the Cheese department or Customer Service by 10:00 pm on February 28th, 2025, to be eligible to win.
Step 3:
Please stop by the Cheese department throughout March from noon to 2:00 pm to sample that week’s entries in our Cheese Madness tournament. Sample each cheese and vote for the one you like best.
Step 4:
Follow along in-store and on our social media as the contest progresses and see if your bracket matches up with shopper favorites!
The winner of the winning pound of cheese + a basket of accompaniments will be announced by March 31, 2025.
Prize
A pound of the winning cheese, along with a basket of goodies to accompany the winning cheese.