Bicycle Benefits is a nationwide incentive program designed to reward individuals and businesses for their commitment to cleaner air, personal health, and the use of pedaling energy in order to create more sustainable communities. The program's continual growth decreases parking demand, increases helmet use, and improves cyclists' safety and health by putting more people on bikes. River Valley Co-op is a Bicycle Benefits Member! We offer a free water bottle and a coupon worth 10% off a one-time co-op shopping trip when you purchase a Bicycle Benefits sticker ($5) for your helmet. Show us your sticker when you bike to the co-op to shop and receive a free fair trade and organic banana.