Spring New Owner Drive!
Monday, 3/2/2026
Our Spring New Owner Drive is a great time to join the co-op!
Become an owner of River Valley Co-op today and help us build a better future together!
Our co-op is 100% owned by over 18,000 individual owners who each invest in a single $150 share of equity to invest in the co-op as a shared asset that benefits the community. Co-ops are a vital business model to support and grow for building stronger local economies through community-based businesses.
As a co-op owner, you will join others who are just like you and become part of a community working together to build a just marketplace. By purchasing an ownership share, you are investing in the financing of the co-op and have the opportunity to participate in its continued development and share in its success. You will have a voice in the co-op's future and help support our community's need for a healthy and sustainable local food system.
Why sign up now? Everyone who signs up during our spring new owner drive will receive FREE gifts! In addition, during each week of March, the names of every new owner who signs up that week will be entered into a drawing for a $100 gift card!
There are so many great reasons to join the co-op! By becoming an owner, you will receive:
• Two 10% OFF coupons for separate shopping trips!
• A FREE River Valley Co-op branded gift
• Be entered into a drawing for a $100 River Valley Co-op gift card
• A welcome packet with over $25+ in in-store coupons
• Participation in Owner Appreciation Weeks, where you can save 10% off a transaction
• Access to our Buying Club to save 15% on full cases of products
• Great sales through our Co-op Owner Bonus Buys program
• Eligibility for annual Patronage Rebates whenever our co-op turns a profit
• Engagement with our democratic process by voting in, and having the option to run as a candidate in our Board elections
...And much, much more! Click here to learn all about ownership.

Already an owner? Refer a friend for a chance to win a $100 co-op gift card to be drawn at the end of the month!
Did you know? You can join River Valley Co-op and pay your equity share ONLINE! Invest in the co-op now with simply the click of a button and you'll have access to all the great perks and free gifts that come along with our ongoing Owner Drive, plus so much more. There’s never been a better time to contribute to building a healthy and sustainable local food system!
Click Here to Purchase an Ownership Share!
Location: Both Stores • 330 N. King St, Northampton, MA 01060 • 228 Northampton St, Easthampton, MA 01060
