About the Coronavirus COVID-19

Updated June 11, 2020:

We will continue with safety measures for the duration of the pandemic and adapt them as needed. With more people out and about, it is as important as ever to remain mindful of all the key COVID fighting measures―especially in public locations. Of course state and local officials call for self-quarantine of all persons with COVID-19, however any of us could have and spread the disease without knowing. To help protect us all from unknown exposure while shopping at the co-op, we require that you either wash your hands with soap and water or use the hand sanitizer we provide in the front entryway. We also offer, but do not require, gloves as an added layer of protection. We do require that all store customers and staff wear a face covering. We have some face masks you can purchase if you don’t have your own. A bandana or scarf that consistently covers your nose and mouth is also fine. Note that you must keep whatever covering you use over your nose and mouth at all times while inside the store. The concept of all of us wearing face masks is that we protect each other by keeping our droplets to ourselves. We are now requiring customers unable to wear face masks due to health conditions to wear a complimentary face shield in combination with attention to social distancing for shopping in our store. This is a measure we’ve developed in consultation with the Department of Health for employees unable to wear face masks due to health reasons as well. The face shields are not as effective as the face masks, however they do help mitigate the risks in combination with social distancing. Special thanks to UMass for the donated face shields. For those with allergies or health conditions preventing them from meeting our COVID-19 shopping safety requirements, we are also offering a curbside pickup service.

Click here for the General Manager's latest update on the co-op's response to COVID-19 and more.


Updated May 14, 2020:

Many, many thanks for your patience and understanding these last few months! These times have been incredibly challenging for us all. 

To better serve our community, we are expanding our hours as of Monday, May 18th. Our doors will be open from 10 a.m. to 8 p.m. for all shoppers every day. Please remember that we are still reserving the 9 a.m. to 10 a.m. hour for seniors and shoppers with compromised immune systems. 

If it’s a physical hardship for you to stand for 10 or more minutes before entering the store let us know and we will give you priority.

Thank you so much for your patience and understanding as we continue to make your safety our highest priority! As such, we are still requiring everyone entering the co-op to wear protective masks and gloves for the foreseeable future. 


May 3, 2020 update:

On Sunday, May 3, the co-op will be closed in honor of Heroic Staff Day! This special paid holiday for our staff is in gratitude for the heroic work they have been doing! While our employees didn’t start the year expecting to find themselves on the front lines of a world pandemic, that is what they have been doing every day as essential community services workers—and they have done a great job! 

Our employees kept the co-op going while the community was faced with the unprecedented widespread mandated shutdown of schools, businesses, and community events. Our employees kept the co-op going while our supply lines were thrown into chaos by the unprecedented demands on it. Our employees kept the co-op going every day since the COVID-19 crisis arrived in early March.

Please join us in thanking our staff for heroically rising to new challenges in their lives and work. This requires adaptation to a continual flow of unexpected practices, processes and tasks on a daily basis. We are grateful for the hard work keeping the co-op open, supporting our local vendors, and most importantly keeping each other, our customers and our community as safe as possible.

Our heroic staff is doing good work, important work—essential work—throughout this pandemic to serve our community. Thank you to all our employees for your hard work, commitment and many acts of kindness, care, generosity, courage, creativity, and teamwork! 

And a huge thank you to our customers for supporting the co-op and our staff by choosing to keep your grocery shopping local. We are grateful for your kind words of appreciation, and for supporting this well deserved staff holiday on Sunday, May 3rd!

In spite of the need for social distancing, in this crisis we have strengthened how we are all stronger together

Thank you!


April 16, 2020 update:

An important message to Co-op Owners and Customers:

Now at a time when we are all concerned about COVID-19, there is an email circulating that makes it sound like there is something new for us to worry about. This email references an ingredient in an EPA approved chemical used to disinfect our store to help protect our customers and staff. We contacted the Northampton Health Department immediately upon hearing of this and were reassured by the Director of the Department. 

The Co-op has been in contact with the Health Department on a regular basis throughout this crisis. We engaged a professional commercial disinfecting company in our efforts to make the store as safe as we can for everyone.

This disinfecting product helps to greatly mitigate the risk of the spread of infections from store surfaces and grocery carts. It has the highest safety rating given by the EPA (category 4), making it ideal for our needs. It is widely used in hospitals, nursing homes and daycare centers. It is safe to apply in retail environments, including food stores. The Enviroshield system is also used to disinfect COVID-19 positive facilities.

In the concerning email, a person claimed they had a reaction to the disinfectant. They said it created a sticky and toxic coating on their glasses, clothing, and products they purchased. They also suggested adverse impacts for personal health and HVAC equipment function. We empathize with the person’s concern. It sounds alarming. However, we cannot find any basis for these claims. 

Operations management shut off the HVAC system prior to the application of the disinfectant. Afterward, they inspected the store thoroughly. There was no stickiness on any surfaces. No staff members or other customers reported any stickiness on clothing, glasses, products, keyboards, counters, shelves, door handles, etc. 

The professional cleaning company that disinfected the store did so using all the same protocols and product guidelines as they have done for many other clients. This product does not off-gas any materials.

These are scary times. We are working hard every day, putting in very long hours to keep our Co-op safe and to provide you and your family with the necessary goods you need. Our team is doing extraordinary work. We feel bad that these unfounded claims have caused any concerns at a time when we are all working together to meet the real challenges of this health crisis.

Please, be safe and stay healthy.

For more information, see the following statement from JanPro, the company that we worked with.

The health and safety of our customers is our top concern. With that in mind, we are proactively taking extraordinary measures by applying advanced, non-toxic products, including the use of the EnviroShield system. This system includes cleaning and disinfecting processes followed by the application of Endure. The Endure system uses an EPA approved chemical that has the highest safety rating given by the EPA (category 4) as do the other disinfecting products used in the EnviroShield system. Each of the products used in our EnviroShield system have been extensively tested and approved for use by the EPA in this application. The Endure product was applied several hours prior to the store being open to ensure that the treatment had settled, which typically occurs within thirty minutes. This product dries as a solid and does not “off-gas” any materials. Under these conditions, respiratory issues related to this product would not be expected. That said, many people can be sensitive to other disinfecting chemicals, including alcohols, sanitizers, or other cleaners used in this or other locations. If you would like additional information about EnviroShield and the products we use we’re happy to send you a follow-up message. Please contact us at adam.wilson@jan-pro.com Thank you.

April 15, 2020 update:


The Co-op has taken great care to monitor the evolving situation with COVID-19. We’ve adapted to the needs of our community while ensuring our in-store policies comply with any adjustments or additions to safety recommendations being put forward by local health officials. One such change concerns the use of face masks by our staff and customers.

Starting Thursday, April 16, shoppers and employees will be required to wear face coverings at all times on Co-op property. Under a new mandate from the Northampton Board of Health, anyone who visits or works at an essential business must shield their nose and mouth securely with a mask or cloth covering while on the premises. Some examples of acceptable coverings include, but are not limited to face masks, scarves, bandanas and turtlenecks. The key is that both your mouth and nose are covered.

Here is a link from CDC on Use of Cloth Face Coverings to Help Slow the Spread of COVID-19 

April 7, 2020 update:

We are re-launching our curbside pick-up service.

Consider this a soft opening! We appreciate your patience as we put in a very basic low tech system.

Please Note:
We are experiencing a high level of orders so at the point we are looking at 3-4 days before we get back you with a follow-up call!

Who can use this service?

Right now, anyone in the community with a compromised immune system, including people over 60 years old.

If I’ve been diagnosed with COVID-19, can I use this service?

You can certainly place an order, but we ask that you please have someone else come pick-up. According to local, state and federal health officials, people with COVID-19 should be quarantined, which means you should not be outside and interacting with others.

We also respectfully ask that if you are experiencing symptoms, for the health of our staff, you have someone else come pick up your groceries.

How do I order?

You can either click on the link below, which will take you to a Google Form you can fill out (this is the easiest for us!) or you can call the store at 413-584-2665, extension 315, or ask to be transferred to Curbside Pick Up.


Can I order Prepared Foods Items?

Yes! Here is a link to our Prepared Foods Curbside Menu.

How many items can I order?

We are asking that you order at least 5 items and no more than 25 items. 

If I forget to list something, can I call and add it?

So sorry, but at this time, the answer is no.  You can submit another order, though!

Can I order beer or wine?

So sorry, but at this time, the answer is no.

How do I pay for my order?

When you come to pick it up, we can accept credit, debit, ebt, check or cash. We’ll pick up your payment curbside.

When will you open this service up to anyone in the community?

As soon as we get staffed up and iron out the wrinkles. This is a new way of working for us, and we appreciate your patience. We will communicate on our website, the e-news and social media if and when we are ready!

How do I sign up for the e-news?

Please visit our home page and enter your email at the bottom of the webpage http://rivervalley.coop


As of Wednesday, March 25th, we are asking our community to avoid bringing their reusable bags to the store until the coronavirus threat has subsided.

Groceries will be packed in paper bags (with no charge) or boxes (if available) provided by the co-op. 

Do you want to avoid single-use bags? You can place your groceries back in the cart as you check out, then transfer everything to your own bag when you return to your car.

New Changes to our Return Policy

Due to the rapidly evolving COVID-19 and our inability to monitor products that have left our stores, we are declining all returns (including refunds, store credits and product exchanges) for the safety of our customers and staff.

If any fresh product does not meet your standard, was spoiled or bad before its sell-by date, we will continue to replace it or issue a refund/credit. We are simply asking that you dispose of the product and only bring us the receipt.

We hope the steps we've taken will continue to aid and benefit our community as we work together to overcome the COVID-19 crisis. 

March 20, 2020 update:

Attention co-op owners and community members,

Over the past week, River Valley Co-op has made several sweeping changes in our store out of concern for the health and safety of all shoppers and staff. The response so far has been overwhelmingly positive, and we hope the steps we've taken will continue to aid and benefit our community as we work together to overcome the COVID-19 crisis. As always, we will gladly welcome new ideas and feedback on our efforts at any time.

To recap where we currently stand in this evolving situation, here are the actions we've taken up to this point:

  • River Valley Co-op is open to everyone between 10 AM - 7 PM. We have reduced our store hours to accommodate our employee time-off needs, such as childcare relating to school closings, as well as other health and safety needs.

  • For our community members 60+ and/or with compromised immune systems, our store is open at 9 AM. No doctor's note or proof of age required. We trust you to support our most at-risk community members during this hour.

  • All co-op events, including owner appreciation days and our Easthampton store groundbreaking ceremony, are postponed. Reschedule dates have yet to be determined due to the nature of this pandemic.

  • Our Prepared Foods Department is now packaging the Hot Bar, Salad Bar and Soups in ready-to-go containers. Our Self-Serve Hot Bar and Salad Bar are temporarily closed at this time.

  • On-site dining and customer seating is no longer available. 

  • All employees working with unpackaged foods, including fresh produce, are wearing gloves.

  • We are now prepackaging bulk foods and have eliminated our scoop and liquid bulk items to limit high-touch dispenser usage. Gloves will be provided to all customers who wish to access the gravity bins.

  • Our Buying Club and Bakery special orders are suspended until further notice.

  • Essential Community Service Compensation Plan for Staff
    Additional paid time-off available for all employees' needs related to COVID-19 issues including illnesses, childcare or other family health concerns. Increased compensation by $2 an hour worked for all store employees.

Our top priorities remain the well-being of our employees, providing for our customers' needs and economic security for our local vendors. We are grateful for your shopping support, which enables us to meet these goals. Thank you!

We have been working diligently to secure new sources for the food and cleaning products you need while keeping up with increased demand. Additionally, we are following the news surrounding COVID-19 very closely and will continue to educate ourselves and take additional steps, if necessary.

March 18, 2020 update:

In an effort to better serve our community, the co-op will reserve the 9 a.m. to 10 a.m. hour for our community members with compromised immune systems. Regular hours will resume at 10 a.m. until 7 p.m.

March 16, 2020 update:

In an effort to better serve our community River Valley Co-op’s store hours have been temporarily adjusted to open at 10 a.m. and close at 7 p.m. until further notice.
This will accommodate extra staff time off needs, as well as working with later deliveries and allowing staff the time needed to clean and restock for you.
While some items are in short supply, we are receiving daily deliveries from a wide range of vendors to keep the store as well-stocked as possible.
We are grateful for your support of the co-op and our vendors, many of which are local.

Effective Immediately:

  • Prepared Foods is packaging out the Hot Bar and Salad Bar along with the soups as ready to go meals that will be available prepackaged in our grab and go cases. Our Self Service Coffee has been moved to be a counter service to minimize frequent customer touchpoints.
  • In Produce, all employees that handle unpackaged fruits and vegetables will wear gloves.  As well as removing tongs and pre-packing mushrooms, salad mix and green beans.

  • There will be no Customer in-store or deck dining or seats available.
  • We have eliminated scoop and tong self- service bulk options. Co-op customers will still access the gravity bins and gloves will be provided All scoop and tong accessed bulk items will be pre-packaged to the extent that we are able to do so. Liquid bulk items will be unavailable at this time to help limit high touch dispenser use in the store.

The current news about the coronavirus COVID-19 has dominated much of the news cycle over the last few weeks. We are closely monitoring the situation and taking extra precautions for the health of our shoppers and staff.

Our top priorities are our employees' well-being, serving our customers/community needs, and our local vendors' economic security. We really appreciate that our community is turning to us for support with securing the products you need at this time. This, in turn, supports our co-op and our staff. The grocery industry supply chain is having a hard time keeping up with the unanticipated nationwide increased demands for groceries and cleaning supplies. Our staff have been working hard to develop alternative sources for the products you want and working to educate ourselves and step up virus prevention measures throughout the store to help minimize the potential spread of the coronavirus COVID-19.

We have been following reports from the MA Department of Health, World Health Organization, and CDC, as well as participating in special educational webinars to learn more about recommendations for employers and the food industry. The good news is we already have many food health and safety measures in place. We have taken steps to educate our staff about this virus, focused on minimizing the potential spread of virus within the store by increasing employee handwashing requirements and use of sanitizer as well as the level and frequency of sanitizing and cleaning high touch surfaces. We are also putting proactive contingency plans in place to prepare to respond further as needed. The Governor's March 10th state of emergency declaration to help bring more support and resources to the state may result in better information and guidance for all of us.

Stay tuned to this page for regular updates.

**Last Updated 5/14/20**




About the Cornonavirus COVID-19

We've found this video very helpful in understanding more about the virus and how it works. Somehow it seems comforting to know more and we found this video makes the information very accessible.

What Actually Happens If You Get Coronavirus?

The coronavirus COVID-19 is a new respiratory virus that originated recently in Wuhan, China. The virus causes mild to severe respiratory illness. It is contagious and has led to fatalities in some severe cases. Individuals in higher risk categories with compromised immune systems are more likely to develop severe cases. It is transmitted through coughing and sneezing of infected individuals. At the present time, there is no vaccine, cure or specific treatment.

The good news is that most people that get the virus recover from it within a few weeks. However, the risk of severe illness is a serious community health matter. By taking responsibility as a local business and as individuals for doing what we can to disrupt the spread of this virus, we help support keeping everyone in our community safer.


About the Co-op’s Response

We have many procedures already in place to help protect the safety of our employees and customers—procedures we rely on to reduce the spread of foodborne illness and seasonal colds and flu every year. Learn more below.

Food Sampling and Educational Demonstrations

Out of an abundance of caution, we are discontinuing our Food Sampling and Educational Demonstrations at this time. 

Postponed Co-op Events

Due to growing concerns regarding the Coronavirus / COVID-19 and health risks related to public events, we are postponing Owner Appreciation Days, Groundbreaking Ceremony and Workshops until the COVID Virus threats subsides. While this decision comes at a time of uncertainty, our priority is the safety and health of our employees and the community. 


We know you’re hearing stories about grocery stores running out of food, hand sanitizers, and household needs as consumers stock up on the essentials. One of our strengths is we source from multiple suppliers and don’t pull from a central warehouse. Therefore we have multiple avenues for securing products even when there are gaps in availability. However, the national supply chain was not prepared for this sudden increased demand and we too find ourselves short of certain products. As our staff work to secure alternative suppliers and products we appreciate your patience on temporary shortages of certain products.

Employee Benefits and Sick Time

More than 85 percent of co-op employees work full-time, with industry-leading benefits. This is in direct contrast to many large food retailers, which are staffed primarily by part-time employees without benefits. River Valley Co-op provides paid time off to our part time workers as well full time workers.

Why does this make a difference? Employees without benefits come to work sick. They can’t afford to stay home.

River Valley Co-op encourages sick employees to stay home to reduce the spread of illness and in cases when needed, we require it.

The Virus and Food

According to the Harvard Health Blog, it’s not clear if the virus can spread through food. Even if so, it would be highly unlikely. Regardless, health officials cannot absolutely rule out the possibility of transmission from infected food handlers.

Food Safety at the Co-op

Our employees must follow a strict set of standard operating procedures (SOPs) when handling and producing food. SOPs include detailed directives on hand washing, the use of hand sanitizers, controlling temperature and time for specific foods like plant and animal proteins and information on preventing foodborne illness and the spread of infection.

Staff in our Meat, Seafood, Cheese and Prepared Foods department receive ServSafe® Food Handler training, and our managers and other key employees are ServSafe® certified in active managerial control. ServSafe® is a highly regarded food-safety training program administered by the U.S. National Restaurant Association. 

Liesel, our Store Manager, is a ServSafe® certified instructor.  No employee works in the co-op's prepared foods or fresh departments without training on how to handle the products properly and safely.

Work with Us

We ask all of our customers and employees to partner with us in this. No matter how many food-safety and virus protection protocols we may have in place, we can't effectively do this alone. We need your support to help fight the spread of this virus as well. WHO has great advice here on how to be responsible in order to protect yourself—and by extension your community—from the virus.

How Can I Protect Myself

Because there is currently no vaccine to prevent infection, the best way to protect yourself is to avoid being exposed to this virus as much as possible. Most people that get the virus will recover within a few weeks.The risk of severe cases is higher for those with compromised immune systems and the elderly. By protecting ourselves as much as possible we are helping protect everyone in our community and workplace.

To review some key ways to protect yourself include:

  • Wash your hands often with soap and water, scrubbing the soap in for at least 20 seconds. If soap and water are not available, use an alcohol-based hand sanitizer that contains at least 60 percent alcohol.
  • Avoid touching your eyes, nose and mouth with your hands.
  • Avoid close contact with people who are sick.
  • Stay home when you are sick.
  • Cover your cough or sneeze with a tissue, then throw the tissue in the trash.
  • Clean and disinfect frequently touched objects and surfaces.
  • Refrain from handshakes and high fives, try an elbow bump instead or wave.
  • Exercise good hygiene.
  • Limit activities that could lead to potential exposure.
  • Use good nutrition to keep your immune system strong as well as getting rest and exercise.

Trustworthy Resources

The internet is full of misinformation, and social media channels thrive on hyperbolic language. One of the best things you can do is to stay informed with accurate information. We suggest the following, recommended by Harvard Medical School:

For regular news, trust sources with deep, award-winning health reporting. We suggest:

Additional sources of information are available here:

Learn More

More thoughts or questions? Reach out anytime. Call us at (413) 584-2665 or email askursula@rivervalley.coop