Introducing our New Change for Change Program!

Heres how it works:
Each time you shop at River Valley Co-op, a friendly co-op cashier will ask if you'd like to donate to Change for Change. This rounds your bill to the nearest dollar, with all of the change going to one organization in our community each month.

March's Nonprofit Nominees:

Pioneer Valley Workers Center- Northampton, MA |
The Pioneer Valley Workers’ Center builds power with low-wage and immigrant workers throughout Western Massachusetts. Together, they organize to build community and win real change in the lives of working people. PVWC’s worker leaders develop and organize grassroots campaigns for food chain workers’ rights, including winning wage theft protections, stopping deportations, and building new worker cooperatives. 

Easthampton Neighbors- Easthampton, MA |
Easthampton Neighbors is a “stay at home” community centered in Easthampton in the Pioneer Valley in Massachusetts. They are a non-profit, 501(c)(3) that matches volunteers with senior members in need of services that are not available through other support organizations. Due to the exponential growth of the elder population and economic constraints on this target demographic, there is a great need to provide “gap” services for seniors that are not offered through the local elderly programs. They rely on donations from our members, and support from local businesses and industry.

The Performance Project- Holyoke, MA  |
The Performance Project brings people together to create theater and visual art through multi-generational collaborations. Their  members participate in artistic training, inter-generational mentoring and leadership development. They claim a public voice, engage audiences in dialogue about oppression and liberation, and celebrate our humanity and connection through the arts.

Family Outreach of Amherst- Amherst, MA  |
Family Outreach of Amherst (FOA) is the safety net for low-income families in Amherst and the surrounding communities. They are unique in our ability to address all the issues struggling families face: mental health, domestic violence, addiction, housing, and life skills. They believe the families they work with are experts in their own lives and should be active participants in creating change in their lives. Their  home visiting program helps more than 100 low-income families each year. FOA  stabilizes and supports families struggling with life skills, help with issues such as parenting, budgeting and conflict resolution, and helps parents access services they need.

Hilltown Land Trust- Ashfield, MA  |
Hilltown Land Trust works hard to conserve ecologically valuable land in a 13-town region in the Hilltowns of Western MA. Their work helps keep our air and water clean, provides suitable habitat for native flora and fauna, and makes open space available for public recreation. With their work, they are helping locally to address the global problem of climate change.Since thier founding in 1986 as a local, all-volunteer land trust, they  have acquired 34 conservation restrictions (CRs) covering over 2,500 acres in our service area. They  have also acquired and then sold to the state three agricultural preservation restrictions (APRs) on 468 acres of Worthington farmland.

Connecticut River Conservancy |
For more than 60 years, the Connecticut River Conservancy (CRC) has been a powerful force for positive environmental change in New England.Connecticut River Conservancy is the voice for the Connecticut River watershed, from source to sea. They  collaborate with partners across four states to protect and advocate for your rivers and educate and engage communities. They bring people together to prevent pollution, improve habitat, and promote enjoyment of your river and its tributary streams. Healthy rivers support healthy economies.



Nominate a nonprofit:

You can nominate a local nonprofit that serves our community in areas of social justice, education, or environmental protection:
To nominate a local nonprofit to be voted on to receive Change for Change Donations, complete a nomination form at the customer service desk or fill out form below. Please note, nominees that do not receive the most votes, but do receive 10 votes or more the first month they are nominated, are automatically renominated for a second month. After two months, a new nominations form must be completed again.

  • Nominations are due by the 20th of each month.
  • Voting is completed by the 29th of each month.
  • Donation collections begin on the 1st of each month.

Note: Only co-op owners are eligible to nominate organizations and to vote on recipients. One vote per membership. However, all co-op shoppers will have the option to donate at the register.

Months that are open for voting are: